Monoculture & Mono-woman: An Ecofeminist Critique

Daniella Orias, Jane Caputi

Abstract


I explore and compare the consumerist view of women with the consumerist view of food, specifically seeds, in Western culture. Western propaganda conceptualizes women as domesticated and dominated and views nature in the same light. As a result of media manipulations, a monoculture and a mono-woman have arisen. Through the alteration of seeds, we have created a standard for fruits and vegetables sculpted around the ideal of perfection imposed by science and man. Similarly, the advertisement industry has shaped a new paradigm of women’s beauty (mono-woman).

Keywords


ecofeminism, monoculture, environment, GMO (genetically modified organisms), advertising, beauty

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