Using Social Media as an Outreach Tool for Extension Horticulture Programs

Adrian Hunsberger, Mary Lamberts, Dan Culbert, Anita Neal, Kim Gabel, Laura Sanagorski

Abstract


Extension agents are always looking for new ways to reach a diverse audience as part of our outreach for research-based information. University of Florida/IFAS Horticulture Extension agents from southeastern counties of Florida met to discuss new ways to reach our clientele. Most of us work with homeowners and reaching this group is often a challenge. The group started using social media in 2011 as a new communication tool. Lamberts and Hunsberger developed a YouTube video demonstrating proper techniques for planting vegetable seeds. The Southeast Horticulture Extension agents developed a Facebook page that is updated weekly to provide timely information on horticulture and pest topics. Lamberts has a “work” Facebook page that she uses as an additional avenue for communicating with her clientele.


Keywords


social media, outreach tool, horticulture programs

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Proc. Fla. State Hort. Soc.     ISSN 0886-7283