Growing and marketing collards and kale at local green markets in southeast Florida

Kenneth D. Shuler, Pei-Ann N. Shuler, Stephen J. Nie, Deanna V. Shuler

Abstract


Collards (Brassica oleracea var. viridis L.) were first grown in 2002 and kale (Brassica oleracea var. sabellica L.) in 2004 in the 0.38-acre backyard market garden of Stephen’s Produce. It was one of 30 crops being grown to help supply local green markets with a weekend supply of “garden fresh” produce. Planting schedules, growing and harvesting methods, yields, and sales figures will be discussed. For the 2007–08 season, five plantings of collards and eight plantings of kale were made. Collards and kale were sold at all but one of the 28 weekends for the sales season, which began 20 Oct. and concluded 27 Apr. Young collard and kale leaves were broken off plants, bundled, banded, and stored in a cooler with ice the day before sales. Bunches of 18–30 collard leaves were generally sold for $2.00 to $3.00 each. Bunches of 16–22 kale leaves were generally sold for $1.50 to $2.00 each. In 2002–03, an average of 15 bunches of collard greens were sold each week. In 2004–05, an average of 21 bunches of kale were sold each week.

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Proc. Fla. State Hort. Soc.     ISSN 0886-7283