Fostering an Agritourism industry

M. E. Henry


From “buy local” slogans to specialty logos communicating the value of the origin of products, consumers are looking for opportunities to connect with growers. This trend in consumer preference may also offer a profitable business opportunity for agritourism operations prepared to take on the challenge. Beyond labeling and rhetoric, a segment of “locovores” and “foodies” are looking to have an on farm experience to provide a connection to the origin of the product like no other. Though many Extension programs currently feature limited farm tours organized by Agents in cooperation with growers, a comprehensive plan for delivering such programs statewide is lacking

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Proc. Fla. State Hort. Soc.     ISSN 0886-7283