Conceptual Foundations of Public Interest Communications

Jasper Fessmann

Abstract


This article argues that public interest communications (PIC) fundamentally emerges from public relations (PR) scholarship. PIC addresses paradigm anomalies of the excellence and relationship management theories of public relations in the specific case of activism and communication for the common good. It posits that PIC is structurally different from non-profit public relations and examines several key conceptual differences between PR and PIC.

Keywords


Public interest communications; Public relations; Paradigm shift; Social advocacy

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References


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