The Fantastic and Illusory World of Spam-How Marketing Promotes Deceptive and Destructive Food

Jordan MacKenzie


Faced with the consequences of the industrialization of agriculture taken to the extreme, the nature of food itself must be reexamined from various nutritional, functional and philosophical standpoints. This essay gives an introduction to the practical and legal aspects of food marketing in the US and considers SPAM® from multiple angles. Post-modern Marxist thought is introduced to propose the notion that the collusion of industry and greed coupled with general obliviousness has given rise to a repressive state apparatus that has no shame in calling nearly anything “food” and can only be addressed effectively by informed consumers.


humanities, marketing, linguistics, consumerism, post-modernism

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